Website Planing & Audit

Result-driven strategies and campaigns expand your business and enhance your bottom line. Our website planning, design, and conversion optimization services are focused on increasing the chances that a visitor who lands on your website will take a desired action, such as make a purchase, download a document, or fill-out a web form. We are an end-to-end web agency, which means we care about user paths from start to finish.

These types of desired actions are known as “conversions”. Every website has a conversion rate. That is the percentage of visitors who take a desired action. We specialize in increasing that percentage through improved web design, content, and usability.

We regularly provide testing services to further improve conversion rates over time through successive A/B and multivariate.

GENERATE WEB TRAFFIC

Our marketing services are tailored to send high quality web visitors to your website. By “high quality”, we mean visitors that are likely to be of value to you. That means potential clients, in any industry, who fit your demographic and budgetary requirements. We strive to generate web traffic from visitors who do not already know about your website, meaning that they may be searching for a related keyword on a search engine (as opposed to your brand name) or consulting a review website to learn more about companies in your industry.

BUILD CUSTOMER VALUE

Once a visitor has converted on your website and they’ve become a customer, we want to grow the relationship. That relationship will lead to future business and will require a relatively low amount of effort compared to generating new business. Our services address the online aspect of this relationship building phase. For example, we use automated, trigger-based email marketing to re-engage customers in conjunction with re targeting advertising. We are a full-service, international digital agency. Our approach is holistic and focused on your long-term success. Consider us your long-term digital partner.

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